Emily Rodriguez — UX Design Director at Vantade
UX Design Director

Emily Rodriguez

Ten years designing digital products that millions of people use every day. Emily leads all design at Vantade — from early-stage UX research and wireframing through to polished, production-ready design systems that developers love to build with.

10+Years in Design
60+Products Designed
+38%Avg. Conversion Lift
4.9 ★Client Rating
Emily Rodriguez at her design workstation

About Emily

Emily started her career as a graphic designer before discovering a passion for interaction design — the point where visual communication meets human psychology. She spent five years at a leading UX agency in San Francisco, where she led redesigns for Fortune 500 clients and won two UX awards from the Interaction Design Association.

Her design philosophy is simple: every decision should be traceable back to a user need or a business metric. She runs discovery workshops, conducts usability tests, and reviews analytics data before touching any design tool. When she does open Figma, it's with a clear hypothesis about what will move the needle.

At Vantade, Emily is responsible for making sure every product the team ships is not only beautiful but genuinely usable. She has introduced an internal design system that has cut front-end development time by 35% and maintains a library of reusable, accessible components used across all client projects.

Design Expertise

Figma / Prototyping99%
UX Research & Testing95%
Design Systems97%
Conversion Rate Optimisation90%
Accessibility (WCAG)93%
HTML / CSS (Handoff)82%

Featured Work

EduSpark Learning Platform

EduSpark

Complete UX overhaul of an e-learning platform serving 400K students. Redesign increased course completion rates by 44%.

FigmaUX ResearchA/B Testing
FoodFlow Delivery App

FoodFlow

End-to-end design for a food delivery app: discovery, ordering, and driver tracking. Achieved 4.8★ App Store rating from launch.

Mobile UXFigmaUsability Testing
Vantade Design System

Vantade Design System

Internal component library with 120+ reusable, accessible components. Adopted across all Vantade projects, cutting design-to-dev handoff time by 35%.

Design SystemAccessibilityStorybook

Design That Actually Converts

Want a product that users love using and that drives measurable business results? Let's design it together.

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